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AMERICANS ADMIT MEDIA'S BROAD INFLUENCE
The Baptist Press - August 7, 2007
A survey by the Culture and Media Institute, a division of the conservative Media Research Center, has found that most of the public believes American values are in decline, the media is contributing to the decline and those who watch more television have more permissive attitudes about moral issues.
Among the findings released in June:
-- 64 percent of Americans believe the media is the most important, or one of the most important, influences on American values.
-- 74 percent believe American values are weaker than they were 20 years ago.
-- 68 percent of Americans say the media has a negative impact on moral values in this country. Only 9 percent say the media impact is positive.
-- 56 percent of those who watch four hours or more of television per evening never volunteer, compared to 27 percent of those who watch one hour or less.
"The more a person watches television, the less likely he is to accept personal responsibility" for himself and others, Robert Knight, director of the institute, said.
Fabrizio, McLaughlin & Associates conducted the poll for the Culture and Media Institute in December 2006. The polling company interviewed 2,000 adults -- 1,000 by telephone and 1,000 through the Internet.
